Author’s note (January 27, 2022): In what now seems like the very early days of the digital age, I encountered this insight which has guided me to understanding what it is that drives people to news, information, entertainment and shopping on the internet. Convenience, you can get what you want in the format you want it and when you want it; Quality, providing content that is appealing one way or another. Quality has always been the standard, but Convenience is a direct consequence of being able to summon up so much so easily. Each person is commander of their own vehicle.
Peter Osnos on Convenience and Quality
Peter Osnos on Convenience and Quality
Peter Osnos on Convenience and Quality
Author’s note (January 27, 2022): In what now seems like the very early days of the digital age, I encountered this insight which has guided me to understanding what it is that drives people to news, information, entertainment and shopping on the internet. Convenience, you can get what you want in the format you want it and when you want it; Quality, providing content that is appealing one way or another. Quality has always been the standard, but Convenience is a direct consequence of being able to summon up so much so easily. Each person is commander of their own vehicle.